Strong demand, an ambitious growth target and the goal of getting the most out of every single meeting. For this step, an AI TaxTech startup handed its closing over to Christoph von Dühren.
The company uses AI to automate bookkeeping and taxes for small businesses in Germany. Ads and social media were already generating plenty of demand, and the team had set a clear goal: 20% growth every month.
At this growth rate, every single meeting matters. To turn strong demand into reliable revenue, the team wanted to take closing to the next level: more meetings actually taking place, proper qualification upfront and consistent follow-up until a decision is made.
Christoph worked on two fronts at once. Before the meeting: better qualification, so the right leads end up in the calendar, and a reminder and confirmation process, so booked meetings actually happen. In the meeting: he ran the sales calls himself, with a clear call structure, solid objection handling and structured follow-up until the contract was signed.
Within 3 months, more than EUR 200,000 in new ARR was closed, around 30 percent of total revenue. The closing rate was well above the previous average. More revenue from the leads the existing funnel was already delivering.
Strong demand is half the battle. The other half is closing that takes every single meeting seriously.
If your funnel already delivers leads, the fastest growth is often hidden in closing. That is exactly where we come in.
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